In 2017, the renowned Design Museum in London hosted the exceptional exhibition *Ferrari: Under the Skin*, offering visitors an unprecedented insight into the world of Ferrari, one of the most iconic automotive brands in history. The exhibition took a deep dive into the design, engineering, and craftsmanship behind the Ferrari legacy, offering a behind-the-scenes look at how the marque’s cars are conceived, developed, and brought to life.

The exhibit featured a variety of Ferrari models, from the earliest racing cars to modern road-going masterpieces, highlighting the evolution of the brand. Visitors had the chance to see the intricate details of Ferrari’s engineering, including the cutting-edge technology, materials, and design processes that make each vehicle a work of art.

One of the key features of *Ferrari: Under the Skin* was its exploration of the meticulous attention to detail and the brand’s unwavering commitment to performance. The exhibition showcased various models, including the Ferrari 125 S (the first car to carry the Ferrari name) and the more recent LaFerrari, demonstrating the blend of tradition and innovation that defines Ferrari.

With interactive displays, technical models, and design sketches, the exhibition went beyond the surface to reveal the essence of Ferrari: its relentless pursuit of excellence. Visitors could also learn about the collaborations with world-class engineers, designers, and craftsmen that have allowed Ferrari to push the boundaries of what’s possible in the world of automotive design.

*Ferrari: Under the Skin* was not only an exploration of Ferrari’s automotive achievements but also an exhibition about passion, dedication, and the pursuit of perfection—values that Ferrari has championed since its founding by Enzo Ferrari in 1939.